Tuesday, 26 October 2010

Tuesday, 19 October 2010

CONVENTIONAL vs SUBVERSIVE

After the first analysis of the site I have decided to focus my attention on the investigation of the different activities done in the Southbank area.
What I have noticed is that mainly the buildings and the spaces of the Southbank are designed for cultural and commercial activities such as cinema, theatre, concert hall, museums, shops and restaurants. 
But the brutalist architecture of the buildings has offered more to people who walk the area. It has enhanced a natural customization of the public space thanks to the variety of spaces it offers. 
In fact it is possible to see people using the space for different activities such as parkour, skateboarding, graffiti art...
Finally my first analysis has focused on defining those "conventional activities" the space has been designed for, and on the other hand the "subversive activities" where the space has been adapted to certain needs.
The aim is to understand how the "subversive activities" can become part of the cultural context and how they can actually play an important cultural and social role within the area.


  The video briefly shows the different activities on site.

Monday, 18 October 2010

INTRODUCING THE SOUTHBANK!

1-BRUTALIST ARCHITECTURE



2-NATIONAL THEATRE



3-QUEEN ELIZABETH HALL
 

4-HAYWARD GALLERY


5-PARKOUR


6-JUGGLING



7-MUSIC

8-BFI


9-CONCRETE


10-WATER



SOME OF MY PREVIOUS WORKS

 MARVIS   (Unit2)



This is a stop motion video I created during my first year .
The task was to redesign and interpret a chosen grooming object.
I chose the Marvis toothpaste because I was really attracted by the package and I created a story around the character of Marvis presenting him as a real person trapped in a toothpaste tube as a punishment for his greediness.


 CLOTHES MOTION  (Unit 7A)



This stop motion was created last year at the beginning of Unit 7.
The unit was about how fashion techniques can potentially be applied to architecture.
The video aims to investigate and record the deconstruction of a garment to study its structure and pattern.


A DECONSTRUCTED WORLD  (Unit 7B)

The task for this unit was to design two floors store for Japanese designwear company Uniqlo.
After the investigation of the fertile ground at the intersection of architecture and fashion, we have been asked to draw our  inspiration from spectacular buildings, extreme materials and incredible garments.

This is the link to the unit blog:




DESIGN MANIFESTO

Yesterday the world ended because an
excess of luxury erased the old planet. 

We are now facing a new era and a new concept
of luxury is born and is silently revealing itself to
the survivors and we are all part of them!

Today our lives have been reshaped and the
normal order of things as we knew it
before has been put upside down.
Luxury is now simplicity , purity in
design , beauty and comfort for all.
Quality for the people.
Basics are the common language.
Because of the new environment and
the weather conditions we are living in, 

the only way to succeed is the use of clothes as
survival elements.
Clothes are now the only resource
our destroyed world can rely on.






CONCEPT MODELS

The images below show the first concept models created to study and recreate  the post apocalyptic atmosphere.
The materials used to build the models are cocktail sticks and staples.
Light has been the key element to achieve the right atmosphere.


MOVIE STILLS

The images below are a series of stills taken from the short movie I made to introduce the design idea and concept.
The making of the movie was really useful in order to investigate and create the narration and the atmosphere .



AESTHETIC OF THE BUILDING


The aesthetic of the building wants to give the idea of the end of the old world and the rebirth of a new one.
A new world where people are rebuilding from scraps and are learning to reuse the materials and the resources available.
The design manifesto wants to promote  basic needs, purity and sustenability.
Elements really close to the Uniqlo philosophy and style.

 

The image shows the axo of the whole building and some reference images. 


FINAL RENDERS
  

ABOUT ME...

During my studies I have had the possibility to get in touch with different design aspects and processes, some of them really practical and architectural and others more conceptual and abstract.

Looking back, the process I have enjoyed the most is how to visually narrate a story
through the design of space. This is the reason why I am taking into further consideration to develop my career path towards cinema and theatre set design.
I like the idea of choosing settings locations and styles to create and design a stunning and capturing visual narration that can itself communicate feelings and emotions.

Especially I am fascinated by the role of the production designer because I think it is a job where you can really create and design imaginary spaces and environments to visually tell a story and therefore you can deeply work with the narration at a visual level.

I want to use this last year to better define my personality as a designer and to further develop my technical skills.
I also want to enlarge my movie and animation knowledge both technical and theoretical.
I would like to learn new techniques to express my design ideas through animation and stop motion.